---
title: Biggest Benefit to Superior Public Finance Analytics? The Questions | Intuitive Analytics
description: The questions are often the most important benefit of using powerful, visual, interactive financial analytics
image: https://www.intuitive-analytics.com/hs-fs/file-15746261-jpg/images/quest_mark_small.jpg
---

# Biggest Benefit to Superior Public Finance Analytics? The Questions

 Posted by Peter Orr on Nov 23, 2010

When I first started IA a number of years back, I was on the phone late with someone from online banking support trying to resolve an issue with our business account. At one point he asked me to look for an item on the web page which simply wasn't there. He followed up with, "Have you scrolled all the way down to see the entire page?"  Now as I mentioned, this  was late and at the end of a 27 hour day in the early dawn of Intuitive Analytics so this question was not graciously received. My gruff response was approximately, "Now I'm sure asking that is perfectly appropriate and reasonable for many people you find yourself speaking with throughout the day, but for this conversation to be productive, you're going to need to increase the quality of your questions."

The quality of your questions is a tremendous indicator of the![dollar image](https://www.intuitive-analytics.com/hs-fs/file-15746261-jpg/images/quest_mark_small.jpg) level of thinking you bring to the table. In fact, many job interviewers say they weigh far more heavily the questions a candidate asks than the answers s/he provides. So as preparation for your next meeting with your client or potential client, what do you ask? You DO take the time to call the client and get the information necessary to have a wildly productive and memorable meeting don't you? If clients are willing to spend an hour plus of their time with you, shouldn't you have the courtesy to make sure the time is as valuable to them as possible? In return, isn't it in their interest to spend 15 minutes on the phone to ensure their hour+ is valuably spent?

 One of if not ***the*** biggest benefit to using cutting edge, visual, interactive, structuring and risk management public finance analytics is the quality and quantity of content embedded in the questions they force you to discuss. As a corollary to this truth, the biggest mistake and greatest loss of client mindshare is rushing through these early discussions to just get to the bottom line conclusion.  
 

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