(Un)Calculated Risk | by Peter Orr of Intuitive Analytics

Forecasting in the “Fog”

Posted by Peter Orr on Mar 12, 2009

"…companies are finding their standard budgeting and forecasting of little use. The usual trick of plugging figures from operating units into spreadsheets appeals to number-crunchers, but can often generate misleading targets, especially when conditions change fast."

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Topics: markets, Economist