---
title: How much Apple is in your Public Finance? | Intuitive Analytics
description: Apple manages to embrace simplicity and complexity beautifully in its products. This is an  essential component in public finance too.
image: https://www.intuitive-analytics.com/hs-fs/file-15750489-jpg/images/steve_jobs1-resized-600.jpg
---

# How much Apple is in your Public Finance?

 Posted by Peter Orr on Nov 16, 2011

[![steve jobs resized 600](https://www.intuitive-analytics.com/hs-fs/file-15750489-jpg/images/steve_jobs1-resized-600.jpg)](http://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537/ref=sr_1_1?s=books&ie=UTF8&qid=1321543011&sr=1-1)With Steve Jobs’ recent passing and new biography on the bookshelves it’s been nearly impossible to avoid learning something about the guy who completely re-engineered some pretty major markets: portable music player, cell phones, and now the tablet computer. The thing that has intrigued me as we wash in the continuous stream of Jobs exposure is how he seemed to successfully embrace a number of contradictions. A Zen student/philosopher but also tyrannical to the point of one former colleague suggesting he would’ve made an excellent King of France. He was solidly in the billionaires club yet lived in a very modest home that he often left unlocked.

But the most interesting contradiction to me was his ability to wrap simplicity and complexity all into one design. The ipod operationally is phenomenally simple for the user – effectively 5 buttons and a touch-sensitive wheel on top. That said the guts of the ipod address some of the toughest challenges in engineering including data storage capacity, long battery life, and robustness of the sensitive internals in the face of misuse/abuse by music lovers. 

As software designers we struggle with this same issue. We love to put great features into our tools but too many features, if not well organized and laid out, can quickly lead to analysis paralysis and an unhappy user.  

 In your public finance plans and client presentations, you may have the hard work and complexity done…but have you got the simplicity? How much Apple is in there?

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